The Retail Business Becomes Easier

The customers, who have trusted Microinvest Retail SolutionMicroinvest Warehouse Pro Light, can now benefit from a new more functional feature, integration with the electronic labels of the Swedish company Pricer. Prices and parameters of the goods, presented on the Pricer electronic labels update automatically according to any changes made in Microinvest Warehouse Pro. The solution influences and increases the customer satisfaction by offering comprehensive services – better stock management, less errors and better internal organization.

The two-way data exchange between Microinvest Warehouse Pro and electronic labels Pricer, is performed by the application Microinvest Utility Center, which allows you automatically to generate special discounts and promotional offers for a certain period of time with the touch of a few buttons. And you can be sure that they are displayed on the labels of the products or groups of products. Customers will be impressed with the new and modern services. In addition they will receive accurate and detailed information and thus make more easy purchase decision.

The electronic shelf labeling solution helps you to save time with automatic price updates. It’s more cost-efficient than paper, and improves your customers’ experience with accurate, reliable pricing.

Pricer Elrctronic Labels




Advanced Customer Services – More Satisfied Clients With Microinvest Warehouse Pro Light

Measure Customer SatisfactionMeasure the satisfaction! Customer satisfaction is one of the most important factors for the success of any business. Satisfaction measurement is important. The professional and regular evaluation of clients’ opinion and their recommendations allow every shop or restaurant to improve its performance and image by directing resources to improve or modify the processes that really need it.
Following the latest trends, Microinvest offers advanced system for evaluating customers satisfaction. This is a solution which is integrated in Microinvest Warehouse Pro Light. It automates the process of creating and printing short questionnaire for customer satisfaction, using different approaches to examine it. It looks like the check with the table bill and it is printed right after it.  This enables any business to use new marketing tool for additional optimization, combining it with new technologies and modern management. The functionality does not require any additional investments or expensive equipment. It is enough to have fiscal or POS printer and individual adjustment of the standard software (Microinvest Warehouse Pro Light).
Through scripting system for creating and managing bills in Microinvest Warehouse Pro Light is formed unique questionnaire. Every client is invited to express his opinion about the food, the staff, the atmosphere, the service.

Microinvest Company – The National Champion in the European Business Awards

Microinvest is the National Champion in the prestigious European Business Awards. The company is among 34 companies selected from 73 candidates to represent the Bulgarian Economic Community in the international stage of the European Business Awards 2013/2014. With its nomination in the “Import /Export” and “International Strategy for Growth” Microinvest once again affirmed its position as a leading Bulgarian software company that continues to grow, and to seek new channels of communication with our customers and partners and use the latest technology to offer software products that meet the highest business standards.

Since 2007, the European Business Awards has been shining a light on the most innovative businesses on the continent by promoting success, innovation and ethics in the European business community.

More about the nomination, you can read here:

And The Winner Is…!?

The partner with the biggest number of published implementations on till 30th of April 2013 is Office Savvy. This is a company registered in Kenya and run by young entrepreneurs with very strong IT backgrounds. The company was founded in 2007 with the aim of offering affordable software solutions within the African market.

This is the result in Google and everyone can become closer to its clients using

The results

The prize will be awarder to Mr. David Kitavi by the General Manager of Microinvest. Expect soon more pictures.

Thank you guys!

The future the way we imagine it to be – part III

A store without employees. Even without a retail area!

Online shopping is gearing up. Through Internet you can place an order via phone or even via car. However, newer and more vanguard technologies and ideas appear all the time. The types of ideas, that help the ordinary user order products while following his daily routine. Imagine a shop without shelves, everything replaced by pretty pictures. No computers, no support. Pictures with unique QR codes are all that is necessary. Instead of collecting items, the clients scan the code with their mobile phone. This code automatically recognizes the good and adds it to our basket. That way we can shop while we are on the subway, on a bus stop, etc. Afterwards the order is sent via courier to the address of your phone. The idea may sound vanguard, but it has already been realized worldwide. Soon, the newest version of Microinvest  eCommerce will come out and it will have the same purpose – QR code scanning and adding the item to your order.

The technical side of SQL Servers

Newer systems require new knowledge about different aspects of the systems. That is why the question of the technical side of SQL servers is extremely relevant. And while their internal working model is not particularly interesting for the standard technical partner, the SQL Server’s performance is of strategic importance when building the entire system. In order to help all of Microinvest’s partners, our specialists made a detailed research and comparison of several separate servers, using different loads, numbers of goods and operations, different amounts of RAM and other variables. The entire research has been processed and the results – summarized and uploaded to our website. If you are a technical partner of Microinvest, spare 10 minutes of your time and take a look at the created table. That will help you understand the servers performance and make the task of finding the most suitable SQL server easier. The choice will no longer depend on the specialist’s mood, but rather on facts, charts, diagrams and comparisons. The table contains an analysis of MySQL, the full and express versions of MSSQL 2005, MSSQL 2008 and MSSQL 2012. Take a look at the table and you will find detailed information on the performance on each of the above systems.

Microinvest presents the first update of Microinvest Warehouse Pro Phone

Microinvest presents the first updated of Microinvest Warehouse Pro Phone – version 3.07.002, which will be officially published on our corporate web site in the next few days:

The newest and unique application for Windows Phone is developed especially for the retail business in order to automate all processes connected with the distribution of goods.  Using Microinvest Warehouse Pro Phone just with one click the user can make operations like sales, orders, refunds, payments. The application combines the rich functionality of big inventory system with the simplicity of Windows® Phone. It is FREE of charge and can be downloaded on every device with Windows Phone operating system.

Microinvest Warehouse Pro Phone can be used by operators in different warehouses, manufacturing companies, shops, restaurants. It guarantees fast deliveries and high quality service to every customer. With Microinvest Warehouse Pro Phone every operator can make sales, safe payments, issuing invoices or stock receipts. The application allows the user to track and plan the items on stock, to receive information for his clients and suppliers.

The design is very simple, clear and follows the simplicity of Windows Phone interface, allowing each user just with few clicks to make a sale, print document and exchange the information with the headquarter.

The New Business Social Network

In the beginning of April 2013, Microinvest launched the most successful business network in Bulgaria and Russia for all its clients in Africa, Middle East and Europe as well –!

The business network

Before we have a look at the project, we would like to present some statistics about the two analogues in Bulgarian language ( and Russian ( The table belows describes the active Microinvest partners and the number of the described implementations.



Number of Users

Number of Publications




Europe and Asia



The company expectations are these numbers to be doubled in the next six months and to become the biggest free, light and secure way each smaller company to improve its level of SEO and therefore to be listed on first page in Google.

What are the benefits for you of publishing clients on

  • You will have a free on-line portfolio with your company contacts and link to your web site.
  • Your details will be easily founded in Google when clients from your region search a software solution for their business. They may love exactly the approach you presented.
  • The information for your company and contacts will be on a website, which is optimized for the search engines using keywords for your business.
  • Free advertisement for your company and activity, with an opportunity to add photos from the office and/or a business logo.
  • A new channel for communication with existing and potential clients.
  • A team of marketing and IT specialists, who are carrying about the development of the site.

? We add another reason for you to take part in this project organizing many surprises during each step of the registration and publication of projects. The partner with the biggest number of published clients on, will get a special award. The web site automatically reports the number of published clients by every registered user, which will make the winner absolutely transparent and you will be able to monitor the temporary results. The partner with the most uploaded clients till 30th of April 2013 on  will win a brand new camera with lots of extras!

Join us!

The future the way we image it to be – part II

Who can work for you 365 days a year, 7 days a week and 24 hours a day?

We work 8 or 10 hours a day and get tired. But computers can work 24 hours a day, every day of the year. So here is our goal – give them tasks, that will work in our favor and will bring us benefits. Now image an employee that walks around all day with a big advertising board and introduces himself to every random street passer. How long will it take for him to get tired? And how many people could possibly have seen him? We are back to square, let us make the computers work for us 365/24/7. Therefore it is really important that we create a corporate web site that should contain the most precise information about our products and services. And instead of an employee that will get tired in 8 hours, the computer will work day and night and will present information on us to 7 000 000 000 potential readers! Now, the second task before us is to promote this web site so that it is interesting and many people will find it? That is a matter of the marketing experts and has its own simple solution. We need a lot of backlinks, advertising in social networks and much base support with a passive development. The bottom line is very simple – we spend 15 minutes on the site every day, and it advertises for us 24 hours a day. Still not convinced? Remember Google, Apple, Facebook or  Yandex! Even if we are not as popular as they are, more and more people work with mobile devices, have an instant and fast Internet connection and are constantly searching. And in order to find us, we should publish information in an accessible form. Even a beautiful woman requires an appropriate makeup, in order to stand out from the crowd and be noticed by all. That is our goal – make people find us easy to come to us. The conclusion is simple, the future is bond to the Internet and we have a choice – either be part of it or just watch from aside (sobbing quietly) while others are doing well. The bottom line is the following – an initial investment for creating a site, then minimal maintenance for 15 minutes a day and what we get are excellent results. If you have a site and publish it on, this site may redirect clients to your site. So there you have it – everything is connected. To make the process simpler, Microinvest offers a template website to partners, everything is already done. You need only to send us your personal details.

SEO, can you do it? Or should we do it together? 

Imagine a well arranged outlet. Usually models are dressed in the most attractive clothes, standing next to them are the high-heeled shoes. It’s stylish and well organized. Exactly that is the SEO optimization of yours website. The future is about a beautiful arrangement of the information, shinning out the content and optimization for the visitors. And if you put it in the form of technical terms, SEO optimization is the process of rearranging information in a form convenient for visitors and search engines. The final goal is to be easily found, to be more beautiful and convenient. Because customers appreciate it on subconscious level. Sometimes it is done quite easily – add a few appropriate words and change the description of the content a bit. The other way is complicated – a lot of processing or even an overall change of the site is needed. The question in hand is the following – how important is the SEO optimization? And the answer is simple, it can be found in the behavior of each user: “How often do you remember the name of the site and how often you’ve searched for it with a search engine?” Almost 100% of visits to websites come from search engines and links; therefore it is extremely important to do a complete SEO optimization. And let’s do it together, our sites are highly SEO optimized, we know how! All it is required is to contact us and you will receive quality information for the process. How, when, with what technology and exact steps. And everyday postponing of this task is to make it easy on your competitors, they are not strong, simply we do not perform at the proper level. The future is highly optimized websites.