10 advantages of Microinvest

Microinvest offers several indisputable advantages concerning its products, support service, and partnership. The key advantages that make the work efficient and comfortable are:

European maintenance – fast, responsible, qualitatively 

Microinvest has an excellent system for technical support its products. All of the technical issues and questions that arise are being solved by public forums, direct connection with the developers, active communication with our partners or with the help of our technical consultants. Our approach is European with maximum dedication towards the customer and responsibility to achieving the desirable goal. All of the questions are being treated as urgent ones and special care is taken of the customers. On the other side, all of the partners know that they can rely on a responsible European company and are not alone when implementing the products.

The most attractive price – quality ratio  

There are numerous products with variable functions, others with competitive prices, but only Microinvest succeeds at offering such a wide variety of functionalities in one program only, with reasonable price and ongoing development. The combination of opportunities and competitive price presents Microinvest with undeniable advantage in relation to its competitors.

Implemented help system and easy introduction with the products

Each Microinvest product possesses a standard help system that can be activated with F1. By pressing F1, the customer will receive a full description of the presently active module. This will ensure the fast and unimpeded study of the product and an immediate checkup for available opportunities.

A combined solution for a store and a restaurant

Microinvest provides a uniform solution for a store and a restaurant. It is not necessary anymore to have an individual product for a store, another system for a restaurant, a third one for a supermarket, a forth one for a caf?, a fifth one for a sauna, etc. When the specialists are studying the opportunities that Microinvest provides, they can automate everything with the help of only one product. This product makes the work of the specialist very easy and it does not require studying and supporting of 5 to 10 different systems!

The most powerful system for discounts

The difference is in the management. And when all people can make salads and provide beverages and alcohol, something else is unique and very important for the work and the success of a company. Microinvest possesses the most powerful system for defining and managing trade discounts. Now, managers can make the rules, set individual rates, use lunch menus and personal cards. All of this is a part of the standard version of the product. It is not necessary to buy other expensive modules.

Comfort during work

A structured program, a balanced and a nice interface, a strict following of the main computer principles and a great graphic design guarantee a comfort during the work of the operator, a fast orientation in the programs and a lack of bothering questions as: “How to do this or that?”. The clients and the service specialists are happy from the lack of mistaken menus, complex screens and continuing clicking with the mouse on thousand different options.

All drivers are installed and there is no need of additional software

There are existing systems, which continuously require the purchase of additional modules. When you add a new printer, change the model of the electronic scale or add discount cards, the clients, the specialists and the owners are required to pay for the additional drivers, additional programs and have additional costs.  All of this is removed in the products of Microinvest. One program contains everything; the drivers are installed, without any hidden costs for the drivers or for any helpful modules.

Opportunity for working in a demonstration mode

Do you know the phrase “to buy a cat in a bag”? Most of the products require a payment for the licenses in the beginning and only then the clients meet the functional opportunities.  According to the market policy of Microinvest the clients can test the software and only then to buy the system.  The service specialists can benefit more. They can install the whole system and to set it without any license keys. Only then, if the clients agree they can buy and install the license codes. In this way the clients pay only when they are sure what the software characteristics are.

Maintenance of all operating systems

What is your favorite operating system?  Windows? Linux?  MacOS?  Android?  All the products of Microinvest are supporting it.  By a great number of instruments and products, the solutions of Microinvest are available to all operating systems.  All of this is available and documented even for free and with an open code for Linux. The specialists can appreciate the great opportunities that the cross – platform allows. All of this is done by only one producer - Microinvest!

Free trainings and advertising materials

Microinvest holds different free trainings. Every client, partner, friend or programmer can benefit from the seminars, conferences and Internet video presentations. Moreover, all of this is free and does not require an investment or a complex procedure for trainings, exams, qualifications or a special access mode. The specialists from the company are going across different regions, from Vladivostok to Havana. The trainings are part of the policy for spreading different products. The partners get different free advertising materials and access to the technical information.

Other benefits

The described benefits are only the top of the iceberg. The innovations on the technical level are much more. The mix of positive characteristics can be expanded and practical results can be added. They are only for supporting the software of Microinvest.

The Italian IT giant Zucchetti comes to Bulgaria

The Italian software group Zucchetti, which is the fourth largest IT company in Europe, significantly extended it global positions by incorporating the software house Microarea. Microarea is also headquartered in Italy, developing management software for small and medium sized enterprises. The company also has well – established connections in Eastern Europe. The unification of the two software companies allows Zucchetti to enter the Bulgarian market.

“With 44 000 clients, the Zucchetti software solutions are the most popular in Italy”, said Giorgio Mini, vice president of Zucchetti, “On the global market, our desire is to emphasize on Mago.Net, which is the Microarea ERP solution. The product is well known across the Italian borders. The popularity of the system is achieved thanks to the formed qualified network of business partners, developing along with Microarea during the years.”

The integration of Mago.Net with other products of Zucchetti will be a significant step forward in the quality of the offered management solutions for the Bulgarian users. For example, the modern business software solutions in Bulgaria are planned for the end of June, when the market debut of Info Business – the Business Intelligence solution of Zucchetti, will take place.

“Info Business is an easy-to-use and very intuitive solution. This is one helpful tool for the management of every company. The possibility to create complex analyses of data, extracted from the ERP system, and to accomplish detailed statistical reports is surely a crucial advantage for the Bulgarian companies, both for improvement of the strategic decisions and for increasing their competitive advantage” – said the trade coordinator of global markets in Zucchetti – Reka Ujj.

The Bulgarian version of the product, as well as its integration with Mago.Net, will be accomplished until the end of this month. Further information related to the capabilities of the system is available from one of the leading partner of the Italian companies in Bulgaria – Microinvest, as well as on www.mago.bg.

Microinvest During 2011

This year passed under the sign of the market debut of the Microinvest accounting software (Microinvest Delta Pro) and the innovative Microinvest pay roll software (Microinvest TRZ and LS Pro).

The introduction of the new products was linked with a number of initiatives taken by the company. The representatives of Microinvest together with leading lecturers, consultants and accountants visited more than 30 Bulgarian cities. Dimityr Vojnov, Kalina Zlatanova, Liliana Paneva, Nadia Kostova, Stoynaka Apostolova, Mariya Atanasova are only part of the lecturers who presented the cases and emphasizes of the current accounting themes, such as changes in tax legislation, labor legislation and others, in front of 6000 people audience.

From the beginning of 2011, Microinvest offers on the Bulgarian market CRM solution, leader in USA and Europe – Sugar CRM. This is a powerful tool which, through number of technical and program resources, allows companies to follow and manage their relationships with partners and clients. This type of systems, complement to the ERP software Mago.Net, allows Microinvest to offer powerful and flexible tools for complex solution to manage all business processes in an enterprise.

Microivest was the only software company which offered solution for every stage of the process of applying to Operative programs and implementation of contemporary information systems – from the contact with the appropriate consultant agency, through the real and individual created offers for ERP and CRM systems, to the implementation and support of the software solutions. In this way, a great number of companies received the possibility to implement modern managing systems with to 75% Europe resource finance.

During 2011, Microinvest took part in many multinational exhibitions in Ukraine, Belarus, Armenia, Russia, Germany and Turkey. The company demonstrated the novelties in its products to the biggest IT forum – CeBIT 2011 as well as to CeBIT Bilisim, Turkey; MaRGO magazine 2012, Kiev, Ukraine; IFFF 2011, Moscow, Russia; Health care and Pharmacy EXPO 2011, Erevan, Armenia; HoReCa and Retail Tech, Minsk, Belarus; IX Multinational Culinary Exhibition “THE WORD OF REATAURANTs & HOTELS 2011”, Moscow, Russia; HOREX 2011, Almaty, Kazakhstan; “PIR 2011”, Moscow, Russia.

In Bulgaria, the modern products of the Microinvest Pro provoked significant interest among the restaurant business on culinary forum “Koncepcii 2011” and the solution with open code Microinvest Warehouse Open was presented on Open Fest 2011.

During the past year, Microinvest organized many training programs to its partners in Bulgaria as well as in Russia, Kenya, Kazakhstan, Ukraine and Moldova.

On the National dealer seminar in Bankya 2011, with more than 60 partners and in over 40 cities, were discussed novelties in the product portfolio of Microinvest, marketing and trade ideas were also exchanges as well as discussed new aims and collaborative initiatives.

For second year, over 300 partners from Russia, Kazakhstan, Ukraine and Moldova joined the yearly Partners conference Microinvest 2011. In three days, the company and their software solutions were presented. Leading partners shared their work experience with automation of Microinvest software solutions. The focus of the conference was the new site www.microinside.ru which only just for few months after its official start became a popular business social network, where every partner of the company could publish in its own section information about their company, share photos and exchange experience with colleagues. As a result of its hard work, the company registered increase in its sales on multinational markets – around 150%.

The partners’ training programs were followed by others, more specific, which introduced the partners of Microinvest with the work of servers and with the complex solutions for equipment of the outlets. Specialist answered the questions related to the installation, the functional possibilities and support of the corporate solutions offered by the company. As an end result, during 2011 more than 85 training programs with more than 1000 partners were organized.

During the past year, Microinvest conducted a number of campaigns, such as ‘The summer continuous’, ‘Bring a friend’ and ‘Back acquisition’, which provoke significant interest.

As a respond to the current theme, related to the replacement of cash registers and their connection with the National Revenue Agency, Microinvest started a campaign ‘Accessible cash register’ which allowed a great number of companies to participate and decrease the financial burden of the new provision and to get new fiscal device with discounts and free bonuses.

And during 2011, Microinvest continued its initiative to gift software products for educational purposes to schools and universities. During this year, 11 educational institutions train their students with the modern software programs of Microinvest. The donated software systems for 2011 amounted 235 615 lv. The young specialists shared that the programs are pleasant for work, have intuitive menu and modern interface. The new friends of Microinvest from the ‘Economic University, Varna; High School, Veliko Turnovo; Professional High School, Popovo were prepared special grateful letters and photos. All they were pleased of the training programs with the company’s products.

As part of the Microinvest corporate culture, which encourages the development of the young people and the business in Bulgaria, the software company offered an internship program. The programs allowed the participants to work with the latest technologies in the IT sphere. Microinvest also took part in different career forums – “Days of the career”, 2011, 18th AUBG “Job & Internship Fair” and others.

The year was full of many new clients from different spheres, new Facebook friends, a great number of promotional offers and packages as well as many articles and publications in online and print media.

During 2012, Microinvest will continue to work with the same enthusiasm and commitment in order to offer the company’s partners and clients better products and services which are true assistant in the everyday activities.